The School of Minhwa


    K-Minhwa IP Platform


    K-Minhwa IP Platform IP 이미지 1
    • IP Category
      Other
    • Sub-category
    • Target Age Group
      Adult
    • IP Service Page

    IP Introduction

    The TSOM K-Minhwa IP Collection is a visual IP portfolio that reimagines the imagery and symbolism of Korean folk painting for contemporary audiences. Featuring iconic motifs such as tigers, Chaekgeori, Sipjangsaeng, flowers and birds, and Munjado, the collection conveys universal themes of good fortune, longevity, prosperity, wisdom, and love.

    TSOM discovers distinctive artists and artworks through competitions, creative consulting, education, and exhibitions, and develops them for publishing, characters, stationery, lifestyle products, fashion, interior design, digital content, exhibitions, and spatial applications.

    Based on our experience in international exhibitions and K-culture merchandise development through Binarian, TSOM offers licensing, co-developed products, and brand collaborations tailored to each artist and artwork.
    By combining traditional Korean imagery with original artistic narratives, the collection presents distinctive and globally adaptable K-content IP.