HAPE


    Lee Kyu Young


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    IP Introduction

    Artist Kyu Young Lee is an illustrator known for creating content that evokes deep empathy through warm colors and themes, delicately portraying the small everyday moments that occur between couples. By capturing these little moments in daily life, he conveys a sense of warmth and offers comfort and resonance to many.

    Through his unique, warm, and emotional illustrated books, he has successfully ventured into the global market and expanded into Chinese-speaking countries. Currently, he is experiencing a significant influx of traffic on the Chinese social media platform Xiaohongshu, with each post generating thousands of fan responses.

    Kyu Young Lee, a K-illustrator who has collaborated with numerous large corporations such as Samsung, Hyundai, Haetae, Seoul Milk, and Ferrero Rocher, is attracting strong interest from global companies both domestically and internationally.