Ottogi Corporation Ltd


    Yellows


    Yellows IP 이미지 1
    Yellows IP 이미지 2
    Yellows IP 이미지 3
    • IP Category
      Character
    • Sub-category
    • Target Age Group
      Kids, Young adult, Adult, ALL
    • IP Service Page

    IP Introduction

    Yellows is Ottogi’s official character group, spreading happiness through delicious food wherever they go. Made up of TTOGI, MAYO, and CHABI, these characters are inspired by Ottogi’s CI and signature products like mayonnaise and ketchup. They share a simple yet heartfelt message: “Happiness isn’t complicated. Sharing a delicious meal is enough to make you happy.” They embody this message in a variety of ways and settings, celebrating everyday moments of joy through food. Yellows connect with fans through SNS, merchandise, pop-up stores, and character collaborations, bringing more enjoyment and approachability to Ottogi’s products through their love of food and positive energy.