MNB


    Koongya restaurantz


    Koongya restaurantz IP 이미지 1
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    IP Introduction

    Launched on Instagram in April 2022, Koongya Restaurantz began a reboot of its character IP, presenting content that reflects modern society with detailed, immersive storytelling.

    The Koongya's take on a fun and lighthearted mission to revive their restaurant as a hot spot! Set against the backdrop of a rundown restaurant, their relatable stories of social life resonate deeply with both Gen MZ and Gen Alpha. With unique characters and witty dialogue, Koongya Restaurantz adds a refreshing energy to daily life and offers the joy of self-discovery, showing the importance of living with purpose.

    Catchphrases like “Life is like Onion Koongya” and “Koongya, you’re why I live” capture the affection of fans who see Koongya as a friend and a life philosophy. This connection has attracted collaboration opportunities from brands across F&B, cultural content, and smart device industries.