CJ ENM Co.,Ltd


    Pingu


    Pingu IP 이미지 1

    IP Introduction

    Pingu™ came to life in a claymation TV series over 40 years ago, and continues to have a strong fan following today.
    The brand’s unique aesthetic and language agnostic storytelling reach a multi-generational audience stretching from preschoolers to adults.
    In the world of Pingu, characters speak "Penguinese", a language of sounds and expressions that needs no translation. Audiences find Pingu highly relatable because of his inquisitive and mischievous nature. The brand’s strong organic social presence is driven by UGC, from memes to viral filters that demonstrate Pingu’s broad appeal.