MNB


    Koongya restaurantz


    Koongya restaurantz IP 이미지 1

    IP Introduction

    "Koongya" IP took its first step as a game IP through the Netmarble game "Catch Mind" in 2001
    Since then, "Green Village" (2003), "Koongya Adventure" (2007), "The rest of koongya Island" (2022), etc
    It is a traditional IP developed in various forms in PC and mobile games for 25 years, and has great recognition and popularity among all ages.
    He's reborn as a character representing the MZ generation by developing humorous gif content that evokes sympathy from modern people
    It is a character with a high participation rate and rapid spread of Instagram of "Koongya Restaurantz", which is actively targeting the MZ generation aged 18-34.
    More than 65 collaboration campaigns were conducted in collaboration with 55 companies, including McDonald's, Samsung Electronics, Hyundai Motors, and Hite Jinro,
    We are actively expanding various OSMU businesses around unique and differentiated worldviews, such as launching more than 300 SKU products.