ATOONZ,inc


    Scrubbyz


    Scrubbyz IP 이미지 1
    • IP Category
      Character
    • Sub-category
    • Target Age Group
      ALL
    • IP Service Page

    IP Introduction

    ‘Scrubbyz’ is an original character brand that originated from an online bathhouse tycoon game in the 2000s and has continued to be loved ever since. Set in the unique environment of a bathhouse, it features a colorful cast of guests and staff who deliver a variety of episodes themed around cleanliness, healing, and humor. Each character has a distinct profession and humorous personality, making them approachable to audiences of all ages. For many women of the MZ generation in Korea, it remains a nostalgic childhood game still actively shared on online communities and social media. Recently, the brand has been expanding into offline merchandise and brand collaborations, and is drawing attention as an IP with strong potential to evolve into wellness- and lifestyle-themed animation, short-form digital content, and other diverse formats.