StoryZAK


    The Incognito Princess


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    IP Introduction

    The Incognito Princess is a romantic comedy fantasy about a devoted fangirl who reincarnates as her favorite character’s sworn enemy to save him from a tragic fate. Blending humor, heartfelt romance, and the fresh concept of “incognito fangirling,” the series resonates with readers worldwide.

    Since its Japanese launch on Piccoma in May 2024, the series has earned over KRW 220 million and expanded to platforms in China, North America, Southeast Asia, and Europe, amassing 74.96M views in China, 7.06M in North America, 1.2M in Indonesia, and 330K in France. Domestically, the webtoon has surpassed 12.31M views, the web novel 10.33M, and total revenue exceeded KRW 620 million as of June 2025.

    Its original “Otaku Princess + Incognito Fangirl” premise and engaging characters make it ideal for cross-media expansion into animation, live-action drama, merchandise, and games, with fandom-driven storytelling offering strong potential for long-term global IP growth.