CJ ENM


    Pingu / Warner Bros


    Pingu / Warner Bros IP 이미지 1

    IP Introduction

    Pingu™ came to life in a claymation TV series over 45 years ago, and continues to have a strong fan following today. The brand’s unique aesthetic and language agnostic storytelling reach a multi-generational audience stretching from preschoolers to adults. Audiences and Pingu highly relatable because of his inquisitive and mischievous nature. The brand’s strong organic social presence is driven by UGC, from memes to viral filters that demonstrate Pingu’s broad appeal.

    Warner Bros., founded in 1923 by the Warner brothers, is a leading American media and entertainment company that produces and distributes a wide range of content including films, television, and animation. The company owns an extensive portfolio of iconic IPs and franchises, such as Harry Potter, The Powerpuff Girls, We Bare Bears, Looney Tunes, Tom and Jerry, DC, Friends, Gossip Girl, The Wizard of Oz, and Annabelle.