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    THREEFOUR IP 이미지

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    THREEFOUR


    THREEFOUR IP 이미지 1

    IP Introduction

    ThreeFour! is a heartwarming content IP set in the small neighborhood bathhouse called Hohotang in Seoul. The story brings emotional comfort and warmth to modern audiences living in a fast-paced urban environment. Inspired by the communal culture of Korean public bathhouses, the series portrays quiet moments of coexistence, everyday conversations, and small gestures of care that create a sense of connection and belonging.

    Key Points
    • Korean “Jeong”: Warmth and Connection
    ThreeFour! expresses the uniquely Korean sentiment of Jeong, a deep and warm emotional bond between people, through subtle moments such as sitting quietly together or sharing small acts of kindness, delivering warmth without dramatic storytelling.

    • Emotion-Driven Character Design
    The characters feature simple, expressive designs that convey emotional warmth and inspire empathy, while allowing easy expansion into animation, licensing, and merchandise.