Macovill


    ARMII CRAFT


    ARMII CRAFT IP 이미지 1

    IP Introduction

    ARMII CRAFT is a creative-commerce IP that turns craft content into fan participation and purchase. A spin-off born from Armie, the inventor character in the CHEETAHBOO universe, the brand is aimed primarily at elementary-school girls.

    The brand holds a library of more than 300 high-quality original paper-craft designs. Craft content published on YouTube and Naver Blog flows directly into digital product sales and offline experiences, so watching, making and buying happen in a single loop. That structure sustains an unusually high return-visit rate for a kids' content brand.

    The universe is expanding through Butter & Cream, a rabbit couple spin-off, while fancy-goods merchandising and casual game development are underway in parallel. ARMII CRAFT monetizes directly through its own commerce channel, giving partners a measurable path from content to conversion.