The School of Minhwa


    Korean Colored Painting Archive (Chaesaekhwa, Polychrome Painting of Korea)


    Korean Colored Painting Archive (Chaesaekhwa, Polychrome Painting of Korea) IP 이미지 1
    Korean Colored Painting Archive (Chaesaekhwa, Polychrome Painting of Korea) IP 이미지 2
    • IP Category
      Other
    • Sub-category
    • Target Age Group
      Adult
    • IP Service Page

    IP Introduction

    『Chaesaekhwa, Polychrome Painting of Korea』 is a monumental catalog and a core asset that highlights the exceptional value of Korean Minhwa and court paintings.
    With the publication of volumes 1–3 in 2015 and volumes 4–6 in 2021, this series reproduces masterpieces of Minhwa scattered across the globe in the highest image quality; featuring over 500 works in magnificent plates. The collection is expected to attract the attention of designers interested in Korean culture.
    Notably, the production process involved directly examining and photographing works held in overseas museums and private collections; this not only established a high-quality image archive but also secured the necessary copyrights and usage rights. These assets stand apart from conventional traditional image resources, offering opportunities to expand beyond exhibitions into licensing and collaborative product development across diverse fields such as character design, fashion, lifestyle products, and digital content.