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    Bunny Gongjuu


    Bunny Gongjuu IP 이미지 1
    • IP Category
      Character
    • Sub-category
    • Target Age Group
      Young adult, Adult
    • IP Service Page
      -

    IP Introduction

    Originally a pink rabbit character from Dibo the Gift Dragon, Bunny Gongjuu was reborn in late 2024 as a fresh 2D character. Built around the concept of "a princess anyway" — loving yourself even when you're not perfect — the character resonates strongly with Gen MZ and Gen Alpha audiences. In Korea, Bunny Gongjuu has collaborated sequentially with GS25, Daejeon Kkumdori, Maison Dar, I'm Not a Baby, and Herhys, and is carried across retail channels including The Hyundai, Coupang, its own online store, Naver Store, and Hottracks. In China, the character is now available at Neverlab stores nationwide (Tianjin; Shaoxing, Zhejiang; Baoding, Hengshui, and Shijiazhuang in Hebei; Guangzhou, among others), with a landmark pop-up at Shanghai's Oriental Pearl Tower also scheduled. An official WeChat emoticon set and active Xiaohongshu account further expand reach among China's younger audiences.