ROUNDGROUND


    ROUNDGROUND 기업 로고
    • Company Category
      Character, Stories
    • Preferred Biz-Matches
      IP licensing, Distribution, Collaboration
    • Website
    • SNS
      instagram instagram

    Company Introduction

    Roundground develops content that supports inner growth through love and emotional engagement,
    operating an IP-based business across publishing, educational tools, and stationery.

    Collaborating with major global publishers such as France’s Gallimard, Spain’s Penguin
    Random House, and Mexico’s FCE, the company has expanded into over 10 countries.
    Centered on its original IP, the birthday flower content “Flobud”, Roundground has built a
    character universe through a 365-day birthday message service, premium goods,
    and offline cafe expansions, aiming for sustainable growth in the global market as an emotional IP brand.

    with love,
    roundground

    Key Business / Corporate History

    Roundground is a leading creator of original character IP, developing a rich and immersive universe that engages global audiences. Our characters go beyond visual icons, embodying stories, emotions, and values that resonate across multiple platforms.

    • International Licenses & Exports: Partnerships with Gallimard (France), Penguin Random House (Spain), and Jeolyeok Publishing (China); exports to FCE (Mexico), LESGO PRESS (Taiwan), and MUZA Publishing (Poland).
    • Awards: Junior Design Award (UK, Bronze) and the Minister of Trade, Industry and Energy Prize (Korea).
    • Global Expansion: Participation in Maison&Objet Digital Exhibition (France) and character IP exports to Sakhalin Kids Family Theme Park.
    • Multi-Platform Content: Integrated experiences across publishing, animation, digital platforms, and merchandise.