HIGHEST624


    HIGHEST624 기업 로고

    Company Introduction

    Highest624 Co., Ltd. is a creative company that owns the character IPs Balloon Friends Mesh Adventure and PLEABUDDY, and operates the BFMA DESIGN STUDIO for brand consulting and design projects. Its main business models include IP licensing with New Balance, TopTen, LocknLock, Daesang, and Japanese retailers such as Don Quijote and LOFT; distribution of MD products based on its own character IPs through Musinsa, 29CM, Kyobo Bookstore, and exports to Japan, Thailand, and Taiwan; and a B2B design studio that collaborates with partners on brand consulting, product development, and character and worldview creation. Highest624 believes characters can serve as emotional connectors beyond consumer content, and leveraging its IP and design expertise, pursues sustainable growth in the global market while aiming to deliver small but meaningful messages with a positive impact.

    Key Business / Corporate History

    Highest624 Co., Ltd.’s Balloon Friends Messy Adventure character IP has formed strong partnerships in Korea through collaborations with Daesang (ILIKEATE), New Balance Kids, TopTen Kids, and LocknLock, while expanding globally with product launches at LOFT and Don Quijote in Japan. BFMA DESIGN STUDIO offers end-to-end design solutions, working with artists, corporations, local governments, and individuals on character development, design, and product manufacturing (ODM/OEM). Leveraging extensive distribution experience and creative expertise, Highest624 also provides brand consulting and branding, creating value in the global market through cooperation, value sharing, and sustainable design. The company positions characters not only as consumer products but as cultural and lifestyle assets, aiming to inspire everyday life and achieve sustainable growth as a global creative enterprise.