STARONE ENTERTAINMENT CO.,LTD


    STARONE ENTERTAINMENT CO.,LTD 기업 로고

    Company Introduction

    A proven K-kids IP with 2.3 billion views—now expanding from content into a story universe and global business.

    Established in 2003, Starone Entertainment Co., Ltd. is an IP studio specializing in the development, production and distribution of music, animation and character content. Building on its experience producing and distributing music for leading Korean kids’ IPs including Pororo, Kongsuni and Tayo, the company launched its original IP TOMTOMI in 2019.

    TOMTOMI has reached 2.3 million subscribers and 2.3 billion views across five language YouTube channels, supported by a library of 240+ original children’s songs and 250+ 2D animations. With achievements including the 2024 Korea Content Awards — MCST Minister Award, Character Category, distribution through China’s iQIYI and major Korean broadcast/OTT platforms, and broadcast on MBC, TOMTOMI is evolving into a K-kids brand that turns its digital fandom into products, offline experiences and a full animation series.

    Key Business / Corporate History

    Since launching TOMTOMI in 2019, Starone has expanded its content fandom into product sales and real-world brand experiences. The 100 Great Koreans series surpassed 30 million views, while its sound book ranked No. 4 on Kyobo Book Centre’s preschool bestseller chart and sold out through five production runs. Companion cards and TOMTOMI sticker books also sold out, demonstrating strong purchase conversion from digital content. In August 2026, a two-week standalone pop-up at Hyundai Premium Outlet attracted over 10,000 visitors, proving the brand’s offline appeal. Building on this established fan base, TOMTOMI is now expanding into a richer story universe through the original series TOMTOMI: SeedStar Quest. Starone is pursuing partnerships in investment, co-production, broadcast, OTT and global distribution, as well as licensing collaborations in publishing, toys, education and experiential exhibitions.