Macovill


    Macovill 기업 로고

    Company Introduction

    MACOVILL creates, grows, and commercializes character IP.
    We have built the full IP value chain in-house — from planning and production to global channel operation, merchandising, and offline experience — turning a single character into media, licensing, and commerce businesses.
    Our flagship IP, CHEETAHBOO, is a global kids' media IP with 7.7 million subscribers and 9.4 billion cumulative views across 10 YouTube channels, localized in 8 languages and licensed to Korea's three major IPTV operators, Canal 22 (Mexico's national broadcaster), and Boom (Thailand's leading kids' MCN).
    We are expanding our character universe through ARMII CRAFT, a creative-commerce IP for girls, and CHEETAHBOO DINOCAR, a new story-driven animation series.

    Key Business / Corporate History

    Founded in 2020, MACOVILL is a character IP content company that has built the entire IP value chain in-house, from production to global distribution, merchandising and offline experience. Our business spans character and animation production, global media distribution, licensing and merchandising, and experiential commerce.

    CHEETAHBOO, our flagship IP, was created by kids' animation veterans behind Pinkfong, Pororo, Tayo and Larva. Aimed at ages 3 to 7, it has produced 400+ original songs and 5,400+ videos in 8 languages, reaching 7.7 million subscribers and 9.4 billion cumulative views across 10 YouTube channels. It ranked among Korea's top three most-viewed channels for four consecutive months and holds broadcast deals with Korea's three major IPTV operators, Canal 22 in Mexico and Boom, Thailand's top kids' MCN.

    Today we are growing ARMII CRAFT, a creative-commerce IP for girls, producing the story animation CHEETAHBOO DINOCAR, and expanding into toys, publishing and pop-up retai