HAPE


    HAPE 기업 로고

    Company Introduction

    HAPE Co., Ltd. started as a trading company that provides one-stop services ranging from character product design, production, distribution, marketing, to 3PL. Based on this solid manufacturing foundation, the company has established itself as a global IP agency that manages domestic IP operations and K-content, expanding into the Chinese and international markets with tailored branding and marketing strategies.
    As of August 2024, the company holds domestic&global sales rights for over 40 authors and has expanded its business scope into various areas such as brand IP collaborations, merchandising, and online/offline distribution.
    Through our wholly-owned subsidiary in China (Hangzhou, Zhejiang Province), we support our own IPs into the Chinese market by managing official Chinese SNS accounts, planning and publishing localized content, and following a systematic process.

    Key Business / Corporate History

    ㅇJune 2020: Established the corporation
    ㅇ November 2021: Filed for a total of 4 patents, registered 4 designs, obtained ISO 9001 and GRS certifications, and secured venture certification
    ㅇ 2023: Nominated as a candidate for the Presidential Citation
    ㅇ 2023: Opened collaborative IP offline pop-up stores in July, September (Kakao Friends Shop, Hongdae/Busan), and December (Shinsegae Department Store)
    ㅇ From 2024 onward: Carrying out multiple corporate IP collaborations with partner IPs
    -Collaborated with GS 25 convenience store IP, generating sales of approximately KRW 720 million in one month
    -Collaborated with Olive Young beauty brand, producing a total of 40,000 units of 3 product sets
    -Ongoing collaboration with photo business companies Photoism event frame IP collaborations (with 10 IP)
    -Held an IPX Seongsu pop-up (July)
    -Additionally, collaborating with various partners including digital cameras, Chinese plush toy licenses, health food brands, Chinese beauty filter apps, and more.