Leading companies' business and trademark strategies based on IP

    • DATE

      • 10:00-10:50(KST) Nov.21(Thu), 2024
    • VENUE

      • ASEM Ballroom 201-202, COEX, Seoul
    • INTRODUCTION

      • [Business benchmarking strategies of leading companies]
        Examines various business practices of leading domestic and international animation companies and introduces business benchmarking strategies that you can apply to your own company.

        [Trademark Benchmarking Strategy]
        Learn about leading companies' trademark naming strategies and
        goods selection strategies for OSMU of content IP, and introduce trademark strategies to enhance content IP value and protect business.

    CONTENT