Snap, Taste, and Enjoy : Expanding the K-POP Demon Hunters IP Experience

    • DATE

      • 15:00-15:50(KST) Nov.26(Wed), 2025
    • VENUE

      • ASEM Ballroom 201-202, COEX, Seoul
    • INTRODUCTION

      • This program highlights the case of “K-Pop Demon Hunters” to explore how original intellectual properties (IPs) can connect with new industries and drive the spread of the Korean Wave (Hallyu) in global markets from multiple perspectives.

    CONTENT