KVision Inc.


    Mind A Day_Cover Cat


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    IP Introduction

    Mind A Day_Cover Cat is a playful and trendy character IP inspired by the creator's pet cat. Reimagining a cat's instinct to hide, believing it is invisible as long as its face is covered, the character brings this quirky behavior to life through a masked superhero concept.
    With witty and charming designs inspired by everyday moments, Cover Cat has achieved notable commercial success. In Korea, its collaboration with Lotte Pepero recorded sales of 400,000 units. In Taiwan, its collaboration products with LAY'S and Doritos, snack brands under the U.S.-based PepsiCo group, sold out their initial stock of 23,000 sets within just one week of launch.
    Cover Cat continues to transform everyday feline moments into playful, stylish stories, bringing smiles to audiences worldwide as a growing global IP brand.