KVision Inc.


    Esther Bunny


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    IP Introduction

    Esther Bunny is a global character brand created by Esther Kim, a Korean-American artist born in Los Angeles who spent her teenage years in Tokyo. Inspired by her multicultural background and the message "Love myself, Love yourself," the brand promotes self-love and mutual support, resonating with fans worldwide.
    Esther Bunny has signed licensing agreements with approximately 400 companies and brands, launching over 5,000 products across more than 15 countries, including Korea, Japan, China, Thailand, and the United States.
    Ranked No. 1 among Japanese teenagers' favorite characters for two consecutive years in 2025 and 2026, Esther Bunny also became the first Korean character to win the New Face Award at the JAPAN CHARACTER AWARD 2025 and the Rookie Award at the CHINA CHARACTER AWARD 2026, demonstrating its strong brand competitiveness in major Asian markets.