KVision Inc.


    SHUYA


    SHUYA IP 이미지 1
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    IP Introduction

    SHUYA is a character brand featuring the adorable daily adventures of Shuya, a cream puff bunny born from sweet, chewy custard cream, and Toya, her loyal chocolate bunny companion.
    Debuting as KakaoTalk emoticons in 2019, SHUYA has released over 60 emoticon series, becoming a favorite among couples in their 20s and 30s. The brand has built a combined fanbase of over 1 million across Instagram, YouTube, and X.
    In 2024, its "Victory Fairy Shuya & Toya" plush collaboration with all 10 KBO(Korea Baseball Organization) teams generated over KRW 1 billion in cumulative sales. In 2025, SHUYA launched exclusive Jeju merchandise at Hanwha Aqua Planet Jeju and major local gift shops.
    Following its first season in 2024, the second season of SHUYA's animation is airing on Animax and JEI TV in 2026. The brand also continues its activities on Bilibili, China's largest video platform, and Xiaohongshu, with over 300,000 followers across the two platforms.