Pawbulous Inc


    KKonThat


    KKonThat IP 이미지 1
    KKonThat IP 이미지 2
    KKonThat IP 이미지 3

    IP Introduction

    KKonThat is a unique character IP inspired by street art and graffiti culture, embodying the concept of the “Young Forty.” This generation in their 40s stands at a fascinating crossroads: they are leaders of trends, technology, and culture, yet often feel caught between being too young to be old and too old to be young. Through its witty and bold design, KKonThat humorously reflects the midlife identity crisis, while also celebrating resilience, creativity, and the refusal to give up on youthfulness.

    As an IP, KKonThat goes beyond visual appeal—it resonates with audiences on a social and emotional level, offering a fresh perspective on how people navigate fast-changing societies. Its versatility allows it to expand into fashion, beauty, lifestyle, and digital content, while retaining strong narrative depth. Positioned as a next-generation global Hallyu character, KKonThat blends cultural commentary with commercial potential, making it both a relatable symbol and a powerful brand for c