Hyundai Department Store Co.,ltd.


    HEENDY


    HEENDY IP 이미지 1
    HEENDY IP 이미지 2

    IP Introduction

    Heendy, the signature character of Hyundai Department Store, is a happiness messenger that has resonated with the contemporary era based on the brand mission, "To make customers happy and enrich the world." First introduced in April 2019 through a seasonal campaign, Heendy has engaged with the public across diverse touchpoints including social media cartoons, brand collaborations, public design, and merchandise. Growing into an original content asset with its own unique universe, Heendy continues to expand its fan base and generate both tangible and intangible added value.