PlayCurio Co., Ltd.


    PlayCurio Co., Ltd. 기업 로고

    Company Introduction

    PLAYCURIO is a kids’ content and IP company developing properties across media, products, and real-world experiences. Its flagship IP, Peet the Forest Detective, combines 3D animation with nature documentary footage to deliver entertaining stories with educational and environmental value. Beyond animation, PLAYCURIO extends its IP into publishing, performances, merchandise, and licensing. A key focus is location-based entertainment (LBE), integrating characters, storytelling, and AR/XR technology into spaces to create immersive, participatory experiences. The company develops content for exhibitions, pop-up stores, museums, educational venues, and theme parks, transforming spaces into distinctive IP destinations. Its Curio AR Play series connects physical learning materials with interactive digital content. Combining content production, technology, and spatial experience design, PLAYCURIO pursues co-development, licensing, distribution, and international expansion with global partners.

    Key Business / Corporate History

    • Founded in 2018: PLAYCURIO develops kids’ content, original IP, AR/AI educational products, and immersive media.
    • Educational products: The Curio AR Play series combines physical learning materials with augmented reality, connecting hands-on play with digital learning.
    • Flagship IP: PLAYCURIO produced and broadcast Peet the Forest Detective with EBS and is expanding it into publishing, performances, merchandise, and licensing.
    • Global business: The company pursues international distribution with Boat Rocker Media and co-develops content with Japan’s Kodansha and Italy’s Almond Entertainment.
    • LBE business: With Korea JobWorld and other partners, PLAYCURIO integrates character IP, storytelling, and AR/XR technology into exhibitions, pop-up stores, museums, and educational and cultural venues.
    • Core businesses: IP and animation development, digital content production, educational products, global licensing and distribution, and immersive exhibition and spatial content.

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