Munhwa Broadcasting Corp. (MBC)

    Partner


    Munhwa Broadcasting Corp. (MBC) 기업 로고
    • Company Category
      Comics/webtoons, Stories, Music, Broadcasting, Games, Platform (distribution), Animation, Character, Show/performance, Other
    • Business Materials
    • Preferred Biz-Matches
      IP agreements and distribution, Other
    • Website
    • SNS
      instagram facebook

    Company Introduction

    "Your All-Time Favorite" – MBC has been a leading terrestrial broadcaster in Korea since its establishment in 1961.
    MBC is both a traditional content powerhouse and an innovative IP creator. With a plethora of beloved dramas like and , MBC is experiencing a renaissance in its Drama productions with recent hit dramas such as and . MBC has rewritten the history of entertainment shows in Korea with and conquered the global format market with , while continuing its legacy with hits like and .
    MBC aims to be a ‘Global Media Company Centered on IP’. For over 60 years, countless programs have entertained viewers every day, living on in their hearts and memories. This is a valuable asset (IP). As the holder of the best and largest broadcast content IP, MBC seeks to be a "good friend" to its IP partners and enhance the value of Korean IP.

    Key Business / Corporate History

    MBC aims to evolve into a content IP company. To achieve this, we are committed to ensure that our programs grow into multi-usable IPs.
    marked the dawn of a reboot for beloved hit dramas. We are building an IP universe based on various dramas while also pursuing diversification of our business. have been adapted into global webtoons, and has been produced as an audio drama. Titles such as , sold in over 50 countries, and the mega-hit in China have elevated MBC's status as a global format leader. Recently, we have also seen an increase in pop-ups and brand collaborations utilizing MBC IP.
    Next year marks a significant milestone with the 20th anniversary of , the 10th anniversary of . MBC plans to make this year the new beginning for our IP business, focusing on rekindling fandom and breathing new life into our IPs.