CAKE


    BTS LYRICS INSIDE


    BTS LYRICS INSIDE IP 이미지 1

    IP Introduction

    We develop educational publishing content combining Korean language learning and K-Culture experiences using official BTS IP. Featuring flagship titles BTS LYRICS INSIDE, BTS RECIPE BOOK, and Learn! KOREAN with BTS, our series transforms simple merchandise into immersive lifestyle experiences including music analysis, culinary exploration, and language mastery.

    Validated by 40+ university course adoptions worldwide, 1 million+ cumulative sales, and ₩15 billion ($11M+) in 2024–2025 exports, our products offer proven global marketability. Fully commercialized and ready for immediate export, we support flexible business models ranging from local licensing and institutional sales to pop-up stores and K-pop book cafes.

    We are expanding strategic partnerships across North America, Europe, Japan, and Latin America to drive complex IP growth across publishing, K-food, consumer goods, and offline experiential spaces.