CAKE


    CAKE 기업 로고

    Company Introduction

    CAKE Corp. is a K-edutainment company, a SNOW (Naver affiliate) subsidiary with HYBE as second-largest shareholder. Headquartered at Green Factory, Seongnam, Korea, CAKE began within HYBE/BIGHIT MUSIC and holds exclusive education-business rights to HYBE artist IP, including BTS, SEVENTEEN, and ENHYPEN, supplying HYBE IP-based books and content to partners worldwide.

    Key Business / Corporate History

    CAKE's business began within HYBE/BIGHIT MUSIC during the BigHit EDU/HYBE EDU era, later becoming independent. Its flagship title "Learn! KOREAN with BTS," plus "EASY KOREAN with BTS" and "BLACKPINK IN YOUR KOREAN" (a non-HYBE collaboration), pioneered a book category teaching Korean language and culture via K-pop IP. CAKE then expanded globally via translation licenses, distribution, retail activations, and partnerships across Southeast Asia, Europe, Russia, Latin America, North America.